packard

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Michael R. Nash writes, in a july 2001 article for Scientific American titled "The Truth and the Hype of Hypnosis", "using hypnosis, scientists have temporarily created hallucinations, compulsions, certain types of memory loss, false memories, and delusions in the laboratory so that these phenomena can be studied in a controlled environment."http://louis1j1sheehan.us

In his book The Hidden Persuaders (1957) Vance Packard describes research involving the behavior of housewives in supermarkets in the 1950s. Cameras were hidden to measure a shopper's eye-blink rate as she compared items. http://louis1j1sheehan.usIt was assumed that her eye-blink rate would increase as she performed mental calculations to determine which product was the best value. In fact, the cameras recorded an eye-blink rate which indicated that the housewife was, according to Packard, usually in a hypnotic state while shopping. This led manufacturers to produce new brands of laundry detergent in competition with their own, existing brands, where the primary differences were in the product names, colors and shapes of designs on the packages, which were designed to appeal to women at different times of their menstrual cycles. The effects of this research can be noted today by visiting the laundry detergent section of any American supermarket.[

Hypnotism has also received publicity about its use in Forensics, Sports, Education, and physical therapy and rehabilitation.